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The Campus Bike: How to build a bike from scratch

To design and build an ultimate and well-crafted utility bike was the task of the Oregon Manifest Challenge 2011. Students of the University of Oregon understood that designing a bike requires not only a deep understanding of the history of the bike but also to care for a new generation of riders. Hence, they developed […]

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Jörg Student: Redesigning the Pilates Reformer

Global design consultancy IDEO partnered with Balanced Body, the world’s largest manufacturer of Pilates equipment, to update the design of the Allegro reformer to appeal to a broader audience. GIN4B met with Jörg Student who joined IDEO in 2005 as product designer and engineer. Joerg grew up in Stuttgart where he graduated with a Master’s […]

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System M Launched at Neue Räume Zurich

Thomas Merkel, Head of Design at sdr+ since 1995, presented his brand new shelving System M at Neue Räume Zürich. Since 1995, sdr+ cooperates with Dieter Rams as licensee of his modular furniture series for various European countries; Thomas has been responsible for product maintenance and optimization of the current production processes. In recent years, […]

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Incase Expands into Headphone Business

California-based company Incase, founded 1997 by German-born Joe Tan, is expanding into the headphone business. Incase designs accessories for Apple products and unveiled in September 2011 four sets of headphones: Sonic (over ear headphone), Reflex and Pivot (on ear headphones) and Capsule (in ear headphones), priced between $199.95 to $49.95. Incased used an holistic approach […]

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